Michael Petersen is a product manager and strategist obsessed with building tools and experiences that users worship. Before this, he was a creative director leading global teams. This is some of his previous work.

Be Unbreakable — Spartan Training

Why I Race — Spartan

Spartan Games — Spartan

No Retreat — CNBC
Spartan Originals — Spartan

Stronger 21 — Spartan

Up The Way You Fly — Wheels Up

Captain Phillips — Studio C

Marcus by Goldman Sachs

The Halfway House Poets

Brand Foundations — Mutiny Labs

Take Nature With You — Filson

RN Zine — Top Songs

Divine Mixtape
Kill Your Headaches — Advil
