https://www.petersenmichael.com/about daily 0.75 2025-06-11 https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/7916f399-92df-411d-b030-fb6b9e5d2712/MP+2.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg About https://www.petersenmichael.com/work-1 daily 1.0 2025-06-11 https://www.petersenmichael.com/work-1/why-i-race-spartan monthly 0.5 2022-01-22 https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/a09ba8c1-6aef-408a-a7bb-d4a8a1c52502/Screen+Shot+2022-01-22+at+1.31.11+PM.png Work - Why I Race — Spartan https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/07a1946c-5c88-4efb-9365-d6d96225da83/Screen+Shot+2022-01-22+at+1.31.49+PM.png Work - Why I Race — Spartan https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/5313a004-36c3-44eb-a658-7601e3fe36dd/Screen+Shot+2022-01-22+at+1.32.05+PM.png Work - Why I Race — Spartan https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/42531804-d298-4e54-80fc-ffc89e8a48fd/Screen+Shot+2022-01-22+at+1.32.33+PM.png Work - Why I Race — Spartan https://www.petersenmichael.com/work-1/no-retreat-cnbc monthly 0.5 2022-01-22 https://www.petersenmichael.com/work-1/divine-mixtape monthly 0.5 2021-02-23 https://www.petersenmichael.com/work-1/stronger-21-spartan monthly 0.5 2021-02-22 https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613968554907-DZ3CKREK9Z0UHAAPLSFM/S21-Day-Counter.gif Work - Stronger 21 — Spartan https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613963295474-9DVSFSA57HJ0BS2LA6OI/Spartan+Stronger+21+Training+Calendar.png Work - Stronger 21 — Spartan https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1614122135659-F6OBTO0PKP8E0YF6WMH1/Kristina+s21.png Work - Stronger 21 — Spartan https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1614114180024-INAU07JMM476TM706CKT/image-asset.png Work - Stronger 21 — Spartan https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1614121821693-YTYV85PB0I80K0WO58IO/giphy-3.gif Work - Stronger 21 — Spartan https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1614121715238-1MWNURBLIQUU0YX2XFWV/image-asset.gif Work - Stronger 21 — Spartan https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1614121793766-WGMFEWL7UF78E5I6TL47/giphy-2.gif Work - Stronger 21 — Spartan https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613964989613-B6GK6SOD5CINHYU5NIBL/S21+GABE.png Work - Stronger 21 — Spartan https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613964989192-4VIG11KPVMY8AI76ZB8O/S21+KRISTINA.jpg Work - Stronger 21 — Spartan https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613964989459-68MCQTYPDRE2D0IY44S3/S21+TREVOR.png Work - Stronger 21 — Spartan https://www.petersenmichael.com/work-1/spartan-games monthly 0.5 2021-02-22 https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613959775204-6C9SOZ0SI43DVHNCNFFS/Spartan+Games+Poster-+Posting+Dec+1+to+promote+ep+1+.png Work - Spartan Games — Spartan https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613959541765-MCOOOFG9RBZ6O98JW6QB/3+Days+Away+copy.png Work - Spartan Games — Spartan https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/ba4f77ef-d8c0-4267-b112-494b072c6d2e/grant+double.gif Work - Spartan Games — Spartan https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613959541809-TQB7PS5LWQ0YG0MXZMK3/2+Days+Away+copy.png Work - Spartan Games — Spartan https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/46a5f315-06bc-44f5-ab60-24c30aeca0c0/corinna+emma+slam.gif Work - Spartan Games — Spartan https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613959541912-1VBVVPJJK1Q5HTQHNLGK/1+Day+Away+copy.png Work - Spartan Games — Spartan https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/8db49c53-33d2-4fac-8657-d39e65b7dbce/curt+stones.gif Work - Spartan Games — Spartan https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613959695067-RU1JV6VM2QH2C1QW27X4/Female-Contestent-Intro.png Work - Spartan Games — Spartan https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613959695076-L30Q86EM4XQNCJB6LUD2/Male-Contestent-Intro+copy.png Work - Spartan Games — Spartan https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613959695043-83T54EHOYKPY3QXHYOLI/Trashtalk-Post.png Work - Spartan Games — Spartan https://www.petersenmichael.com/work-1/spartan-originals monthly 0.5 2021-02-22 https://www.petersenmichael.com/work-1/be-unbreakable-spartan monthly 0.5 2022-01-23 https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/ca8a2316-e828-40a7-83e7-3ece8b9aff96/Aaron+Rope+Gif.gif Work - Be Unbreakable — Spartan Training - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/350b5624-0cbd-4073-946f-3dc7ddbb1071/Chris+Harris+IG.png Work - Be Unbreakable — Spartan Training - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/ecb94267-e29c-4b2f-abd6-3797cc49c207/image-asset.gif Work - Be Unbreakable — Spartan Training - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/a88d83b3-8806-4a06-92b9-21dd7e5edd12/image-asset.gif Work - Be Unbreakable — Spartan Training - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/c8be8430-5631-47e7-9c20-581832ef98b8/image-asset.gif Work - Be Unbreakable — Spartan Training - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/baf0df93-b563-43e9-b0cb-23d199c99370/Megan+Hayden+IG.png Work - Be Unbreakable — Spartan Training - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/8e695b4f-939d-4ac7-97c7-f45649c029ea/GABE+SNOW+IG.png Work - Be Unbreakable — Spartan Training - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/64ec061c-add2-4ceb-aac7-7fa877a2453f/image-asset.gif Work - Be Unbreakable — Spartan Training - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.petersenmichael.com/work-1/up-the-way-you-fly-wheels-up monthly 0.5 2021-02-21 https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613940931188-Y1ZRXK8B99Z4OX20FI52/image-asset.png Work - Up The Way You Fly — Wheels Up https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613858117466-BRN2XH65YVEGDQUIZ753/image-asset.jpeg Work - Up The Way You Fly — Wheels Up https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613940894213-YKR068CPK66BSOEIWVDJ/image-asset.png Work - Up The Way You Fly — Wheels Up https://www.petersenmichael.com/work-1/marcus-by-goldman-sachs monthly 0.5 2021-02-21 https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613940644305-76VZNWBCTTEJRZZBUXMM/MGS_PL_Desktop_050218.png Work - Marcus by Goldman Sachs https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613940510420-N9I09P5SMT0R2020AE0D/consolidateyourdebt.gif Work - Marcus by Goldman Sachs https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613940508302-7IH0F6BINGZQRRZK305K/godental.gif Work - Marcus by Goldman Sachs https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613940512161-ECPE3RBR3FWICT12VOEF/improveyourhome.gif Work - Marcus by Goldman Sachs https://www.petersenmichael.com/work-1/mutiny-labs monthly 0.5 2022-01-24 https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/d4dfd2c6-23b8-4174-9c07-20186e8ffc11/image-asset.png Work - Brand Foundations — Mutiny Labs - Make it stand out Evrnu® is a textile innovations company creating a circular ecosystem. Verbal Identity / Messaging Playbook https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/bdb2681d-1341-4292-847c-ce5bbc7d2d80/Store+No+8.png Work - Brand Foundations — Mutiny Labs - Make it stand out Store No. 8 is the incubation arm of Walmart. It is named after Sam Walton’s eighth store, where he tested new strategies and innovations. They identify, develop and distribute emerging retail technology at scale. Naming / Branding / Verbal Identity / Visual Identity for Store No. 8 and other portfolio companies. https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/d4a2b852-5070-4300-9f3f-43b02bddc581/MERRI+THUMB.png Work - Brand Foundations — Mutiny Labs - Make it stand out Merri is a 3D visualization platform designed make event planning less eventful. Branding / Visual & Verbal Identity / Messaging Playbook https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613942467491-FFPMRB1EX29XK4LI94J6/NUCYCLBLUE.jpg Work - Brand Foundations — Mutiny Labs NuCycl is a regenerative textiles technology by Evrnu that breaks down clothing at the molecular level and reengineers them into higher performing, renewable fibers. Naming / Branding / Verbal Identity / Visual Identity / Messaging Playbook https://www.petersenmichael.com/work-1/kill-your-headaches-advil monthly 0.5 2022-01-24 https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613931834670-R4HHXM0OHSUZB78KKSZG/advil+prints.jpg Work - Kill Your Headaches — Advil https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613931901110-7000HSHEY4UT70SD1Y10/advil+prints2.jpg Work - Kill Your Headaches — Advil https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613931959819-8HNJ146WILQA6OFPFCDG/advil+prints3.jpg Work - Kill Your Headaches — Advil https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613932026204-WMYNWG1VXO5VSFR2LJQ0/advil+prints5.jpg Work - Kill Your Headaches — Advil https://www.petersenmichael.com/work-1/captain-phillips-studio-c monthly 0.5 2021-02-21 https://www.petersenmichael.com/work-1/the-halfway-house-poets monthly 0.5 2021-02-21 https://www.petersenmichael.com/work-1/take-nature-with-you-filson monthly 0.5 2021-02-21 https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613934349798-ZDBC32CJS3L535PMS5HM/Ads%2BVarious-03.jpg Work - Take Nature With You — Filson https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613934292013-PYLKIEOIPHRGYTFICV65/Ads%2BVarious-02.jpg Work - Take Nature With You — Filson https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613934250512-IWTLVJCYFLT2W31KGI4K/Ads%2BVarious-01.jpg Work - Take Nature With You — Filson https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613938357988-UU3IEBH51TN16R9F8WIP/poster.jpg Work - Take Nature With You — Filson https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613938382853-E9SWYDT7YAWGJZUFQDS1/tags-01.jpg Work - Take Nature With You — Filson https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613938532312-D23CV2RLJDOK12I4SZNP/book5.jpg Work - Take Nature With You — Filson https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613938534859-WD1BRYDAR9WIBN2Z74Y6/book.jpg Work - Take Nature With You — Filson https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613938535315-VH3ZT7YI2YXGCJ0YELV6/book2.jpg Work - Take Nature With You — Filson https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613938536299-S7G1R5PHOQ8X4U98JJRE/book3.jpg Work - Take Nature With You — Filson https://www.petersenmichael.com/work-1/rn-zine monthly 0.5 2021-02-22 https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613975910624-OUHKUX2WJHSJZ4SWV9XV/Screen+Shot+2018-05-27+at+1.11.38+AM.png Work - RN Zine — Top Songs https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613975674334-MMBXC0NXKVSEICKHBOYS/Screen+Shot+2021-02-22+at+1.32.51+AM.png Work - RN Zine — Top Songs https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613975841051-YAU4FAXUTH0C94V8ELQD/Screen+Shot+2018-05-27+at+1.13.37+AM.png Work - RN Zine — Top Songs https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613976148573-7CMM7F86OD3P25OHN6BK/RN2015thumbnail.png Work - RN Zine — Top Songs https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613976181201-C4SLYCV8RHN4Z6TS0ATJ/RN2014thumbnail.png Work - RN Zine — Top Songs https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613975769552-7SHIX7AUPU9I6DUBDQJT/rn2018+cover+photo.png Work - RN Zine — Top Songs https://images.squarespace-cdn.com/content/v1/602f310da699d626e20d88e8/1613976057955-AFNME3GCBJKI3M6X2SN2/Screen+Shot+2021-02-22+at+1.39.46+AM.png Work - RN Zine — Top Songs https://www.petersenmichael.com/work-1/lousy-loglines monthly 0.5 2021-02-22