Michael Petersen is a product manager and strategist obsessed with building tools and experiences that users worship. Before this, he was a creative director leading global teams. This is some of his previous work.
        Be Unbreakable — Spartan Training
        Why I Race — Spartan
        Spartan Games — Spartan
        No Retreat — CNBC
Spartan Originals — Spartan
        Stronger 21 — Spartan
        Up The Way You Fly — Wheels Up
        Captain Phillips — Studio C
        Marcus by Goldman Sachs
        The Halfway House Poets
Brand Foundations — Mutiny Labs
        Take Nature With You — Filson
        RN Zine — Top Songs
        Divine Mixtape
Kill Your Headaches — Advil